As one of the world’s leading sports brands, PUMA has made history as a creator of product designs for outstanding athletes and sports teams — football, running and training, golf, basketball, sports shorts for men and motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.
PUMA’s Story
Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.
PUMA Sports: Functionality & Leisure
PUMA put the fun in functionality by supplying a wide selection of well-designed sports apparel for sports and leisure activities. From running shoes for track and field to footwear for golf, PUMA boasts a range of comfortable sports apparel and equipment to help you perform on the playing field while incorporating sports into your lifestyle with stylish sportswear that can be worn anywhere.
PUMA’s Sustainability Efforts
PUMA is committed to making better products and contributing to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas, including Fair Income, Products, Health & Safety, and more — doing their part to deliver better products and contribute to a better world.
PUMA: Culture of Firsts
PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, activity or fit, which led to PUMA’s self-lacing Fit Intelligence Training Shoe.
PUMA Supports Gender Equality
PUMA does not tolerate racism, bigotry, or police brutality and is committed to using its platform to push for change — this is why PUMA established #REFORM sports shorts for men to stand up against social injustice. PUMA makes an effort to amplify all Black voices within the workplace and made donations to support organisations and initiatives for the Black Lives Matter movement.
